I am a lean startup and strategic marketing expert with over 25 years experience in creating scalable businesses from the smallest of ideas both in the SME and Corporate space. I work with startups to test their assumptions in the real world, leading to the incremental development of tested, scalable business models faster, cheaper and more successfully.
Using this base I work with the company to create and realise their value propositions and marketing strategies through iterative testing.
I have work in B2B and B2C markets, covering everything from home security to military systems, eLearning and Wellness solutions.
Areas of Expertise:
- General Business Management
- Business Planning