Research & Development is key to sustaining, predicting and innovating business strategies, products and processes. Examples of how a Mentor can assist in this area are in the provision of advice around intellectual copyright, patents and in how to effectively research competitors and existing/new markets.
General Business Management looks to the total maintenance of a business. Advice is often sought in this area from individuals that may be at the very early stages of their entrepreneurial journey and need an overview of the best way to approach setting up and managing all aspects of their business.
PR captures the essence of a business and promotes it in the best possible light across all possible media. Advice sought in this area includes: how to write effective press releases, content for editorials, how to organise a product launch and engage in follow-up with potential and existing clients.
Sales is an essential aspect to the sustainability of a successful business. The platforms by which sales can now be conducted i.e. online activity has opened up massive opportunities. Advice that has been sought in this area includes: e-commerce, creation of websites, the pros and cons of social media.
Training & Development centres on improving any person’s current or future performance. Advice sought in this area has included; assisting with developing performance appraisal systems, personal and professional development within a business framework and advice and recommendations on training needs.
Information Technology encompasses a huge array of ways to create, store, share and use information. Advice in this area has been sought regarding storage issues such as the benefits of Cloud, how to overhaul existing computer networks, solutions to WIFI issues and advice on software maintenance.